Employee perks like errand runners, monogrammed cupcakes, and free puppies must be nice, and no doubt they create a fun recruiting experience; but these days people want more. They want the opportunity to do better and to work for a company with a purpose beyond just frosting. An opportunity to connect with something larger — and maybe even help make the world a better place.
50% of employees are interested in becoming more involved in their company’s volunteer, sustainability, well-being, or citizenship efforts.
Despite this appetite for social responsibility at work, many corporate programs that focus on positive impact have maddeningly low levels of participation. And this slackness extends beyond CSR: Gallup reports that only one-in four people participate in company wellness programs. What is up with that?
The behavioral scientists at WeSpire have investigated this conundrum, and here are their top 4 tips for driving a thriving workplace culture:
- Pick and Choose: Everyone is motivated and inspired by something. Some people care deeply about the environment; green-team peeps will recycle and compost all day long. Others care more about social programs like volunteering and citizenship. Or they’re into food, kids, or sports. Offer choices to draw a bigger crowd. Community gardeners over here, bikers line up there, middle-school mentors here! Which leads to….
- The Network Effect: The more employees who are involved in company positive impact programs, the more enticing it is for others to join. This is known as the network effect.
- Follow the Leader: when the boss enthusiastically participates and supports a program, everyone signs up.
- Communication is key: 91% of employees with ‘Very Frequent’ communication found their sustainability engagement program effective. If your organization has outstanding employee communications, you enjoy commensurate participation rates: up to 16 times greater than in orgs with communication that’s lacking.
For more on leveraging the power of behavior-change technology to make your company buzz with participation download our new white paper.