employee engagement culture

Workplace Culture of Positive Impact: Closing the intent-to-action gap

Employee perks like errand runners, monogrammed cupcakes, and free puppies must be nice, and no doubt they create a fun recruiting experience; but these days people want more. They want the opportunity to do better and to work for a company with a purpose beyond just frosting. An opportunity to connect with something larger — and maybe even help make the world a better place.

50% of employees are interested in becoming more involved in their company’s volunteer, sustainability, well-being, or citizenship efforts.

Despite this appetite for social responsibility at work, many corporate programs that focus on positive impact have maddeningly low levels of participation. And this slackness extends beyond CSR: Gallup reports that only one-in four people participate in company wellness programs. What is up with that?

The behavioral scientists at WeSpire have investigated this conundrum, and here are their top 4 tips for driving a thriving workplace culture:

    1. Pick and Choose: Everyone is motivated and inspired by something. Some people care deeply about the environment; green-team peeps will recycle and compost all day long. Others care more about social programs like volunteering and citizenship. Or they’re into food, kids, or sports. Offer choices to draw a bigger crowd. Community gardeners over here, bikers line up there, middle-school mentors here! Which leads to….
    2. The Network Effect: The more employees who are involved in company positive impact programs, the more enticing it is for others to join. This is known as the network effect.
    3. Follow the Leader: when the boss enthusiastically participates and supports a program, everyone signs up.
    4. Communication is key: 91% of employees with ‘Very Frequent’ communication found their sustainability engagement program effective. If your organization has outstanding employee communications, you enjoy commensurate participation rates: up to 16 times greater than in orgs with communication that’s lacking.

employee engagement cultureFor more on leveraging the power of behavior-change technology to make your company buzz with participation download our new white paper.