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With statistics showing that upwards of about 30 percent of people who make New Year’s resolutions will abandon them by the end of January, it may seem the odds are against behavior change. But according to Charles Duhigg, in his New York Times Bestseller book, The Power of Habit, the science behind behavior change suggests just the opposite. Duhigg breaks it down to a cycle called ‘The Habit Loop’ and it consists of the following triggers:
The Trigger: the event that starts the action.
The Routine: the action that you take to change the behavior.
The Reward: the benefit that is associated with the behavior.
New benefits about corporate social responsibility (CSR) programs are being discovered constantly, and new data suggests that employee morale is 55% higher in companies that have strong CSR programs than those with poor programs (Source: Society for Human Resource Management).
The WeSpire Employee Engagement Weekly News Roundup aggregates the top articles from around the industry so that you can stay up-to-date on the state of employee engagement in CSR and sustainability on the go.
How much is a habit worth? Often, you know you want to make a change, but getting from wanting to build a positive habit and actually following through, can be really difficult. In fact, on average, it takes 66 days of doing an action before it becomes a habit (Source: Huffington Post). One way to boost motivation is to use incentives. Gyms, for example, offer promotions, but this only incentivizes you to join the gym, not necessarily change your behavior.
If you consider that according to Josh Bersin, CEO and President of Bersin & Associates, there is a $46 billion market for recognition, it is clear that employee recognition programs can be quite costly. But according to some recent studies, the most effective aspect of a employee recognition strategy may actually be the cheapest.
When WeSpire was founded, we set out to build an app that helped people embrace sustainable choices. We felt that new technologies like social networks and mobile, game mechanics and great content could be melded together to make it easier for people to take new actions. Organizations across the world are starting to realize this as well, and it is expected that by 2015 40% of all Fortune 1000 companies will use gamification to transform business operations (Source: Forbes).