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The WeSpire Blog

Why Marketing Needs to Understand Sustainability

One of the most common questions we get at WeSpire is “why does every employee need to understand our sustainability goals? Shouldn’t it just be for the facilities team or used as a way to rally passionate Millennials on the green team?”  To answer, we often speak about the value of seeing the entire business through a sustainability lens, both to identify new opportunities for impact and to see potential risks that are impossible for any one leader or team to see.

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We Are Still In, And We Want To Help.

Yesterday, our mayor here in Boston, Marty Walsh, released a statement that we wholeheartedly support.  He stated that withdrawing the U.S. from the Paris climate agreement is irresponsible and damages our nation’s reputation.

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WeSpire Customers Reflect on Employee Engagement in 2016

This week, we brought together a few of our customers to reflect on, share and discuss how they are improving employee engagement at their organizations. Here are some of the key takeaways from the call. 

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Recap of GreenBiz’s VERGE Conference

Last week I had the opportunity to speak at VERGE: Where Technology Meets Sustainability on a panel with Zeke Hart from PwC and Fielder Hiss, VP of product management and marketing for EnerNOC. The theme was “Emerging Practices for Transforming Your Organization’s Energy Management Approach”.

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Key Takeaways from Our Sustainable Innovation Webinar

Ever Wonder How to Put Innovation to Work within Your Employee Sustainability Initiatives?

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cereal

Breakfast Cereal: Catalyst for Innovative Change

One of the presentations at the Sustainable Brands Conference that wowed me the most involved breakfast cereal.

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