Positive Impact: The Newest Corporate Responsibility
Organizations who make a positive impact, are creating not just economic value, but offering great places to work, being good neighbors, and helping to solve some of the world’s biggest challenges.
Millennials and other generations' values have changed dramatically over the past few years, and now demand to work for organizations who are making a positive impact and allow them opportunities to contribute. In fact, research shows that 87 percent of respondents who don’t believe that their company is making a positive impact would rather work for a company that does.
Another study performed by Cone found that 55 percent of the entire working population would even be willing to take a pay cut in order to work for an organization whose making a positive impact on social or environmental issues.
The good news, most organizations understand the value of implementing formal engagement programs, because 66 percent of employees already believe their organization is making a positive impact in the world.
Our research shows that organizations who offer formal programming around topics such as sustainability, culture and, management coaching have a higher percentage of employees that believe they are making a positive impact at their company. These employees feel their job is more fulfilling, can see the impact they are having on the environment, and have more opportunities to engage.
Sustainability programming is the number one influencer in an employee’s perceptions on the impact their organization is making. Sustainability programs such as recycling competitions, beach clean-ups, and reusable water bottle challenges spur employees to take action, participate in a greater cause, and form deeper connections with their colleagues and company.
Engaging employees in sustainability efforts helps businesses provide opportunities to further engage their workforce, save money, and further scale and measure their sustainability initiatives.
Read more about The Driving Forces of Employee Engagement in our latest report.
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