Forbes Magazine

Creating An Engaged Organization By Focusing On Sustainability In The Workplace

By Jacob Morgan

July 5, 2016  

In Jacob's latest podcast he talks with Kathrin Winkler, the chief sustainability officer at EMC, a massive global organization that offers products that enable customers to store, manage, protect, and analyze data. EMC started with helping businesses store data but evolved as the economy has transformed into the digitization of everything. It is a $25 billion company with 70,000 employees all over the world.

Jacob and Kathrin discuss the role of sustainability in business and how  it relates to employee engagement. Sustainability is more than just being green. It can mean many different things to different people but is basically a way of conducting business that serves the needs of the community of the planet, now and in the future. Kathrin believes that a sustainable organization looks at the world as a system to ensure that their business isn’t coming at the expense of our children. Sustainability is important to customers and Kathrin has found that EMC’s revenue through companies that care about sustainability increases year after year.