GreenBiz

Game on: 7 approaches to hack employee engagement

By Anya Khalamayzer

August 25, 2017

We've entered an age of employee engagement. Professional workers' expectations have shifted as society comes to terms with emerging millennial values and the techno-centric outlook of startups seeking to scale.

A strong company culture can keep employees productive, happy and loyal to a workplace. According to Gallup, engaged teams show less employee turnover and absenteeism, 17 percent higher productivity and 21 percent profitability.

Corporate culture is a shared set of values communicated as goals among all levels of management. Sustainability is a powerful way to engage employees around specific, reachable and even mandatory goals.

From our various GreenBiz and VERGE events, each of the following companies below reveals how embedding environmental values within its culture led to a stronger, happier and more profitable organization.

The social network 'butterfly effect'

Susan Hunt Stevens, CEO of WeSpire, once set out to rid her home of disposable paper products. To her dismay, she calculated that completing her goal contributed to saving one-third of a tree.

"What if it's not just the actions we take and the impact they have?" she asked audiences at GreenBiz Forum 15. "What if, in fact, it matters because those actions influence others, and it's part of changing social norms and changing society as a whole? What if you could prove that you could catalyze a movement?"

Her company, WeSpire, harnesses the social "butterfly effect" of workplace networks to influence employees to take action on recycling, water conservation and even safety and cyber security.

"We have a petri dish of 30 companies [with 1 million employees] to see what drives engagement" to close the gap between employees wanting to be more sustainable and actually doing it.