The ROI of Purposeful Leadership, Engaging Consumers and Employees Around Sustainability
By Alex Smith
May 26, 2017
Susan Hunt-Stevens, founder and CEO of WeSpire, summarized research that connects engagement to tangible benefits, such as a 3 percent revenue boost from a 5 percent increase in employee engagement. They found surprising and encouraging evidence that employee engagement can even carry over to customer loyalty, influencing revenue stream. She noted that often, employees don’t understand how the sustainability program at their company connects personally to them and their role. This is an opportunity area for companies to tackle in the future.