Sustainable Brands

The ROI of Purposeful Leadership, Engaging Consumers and Employees Around Sustainability

By Alex Smith

May 26, 2017

Susan Hunt-Stevens, founder and CEO of WeSpire, summarized research that connects engagement to tangible benefits, such as a 3 percent revenue boost from a 5 percent increase in employee engagement. They found surprising and encouraging evidence that employee engagement can even carry over to customer loyalty, influencing revenue stream. She noted that often, employees don’t understand how the sustainability program at their company connects personally to them and their role. This is an opportunity area for companies to tackle in the future.