The 4 C’s of Positive Impact Programs

According to Deloitte, 73 percent of employees who say they work at a "purpose-driven" company are engaged, compared to just 23 percent of those who don't.

Corporate sustainability, volunteering, philanthropy, diversity and inclusion are all examples of positive impact programs that are good for the business, good for society and good for employees. Or they should be.

Unfortunately, even programs with the best of intentions can flop. The Four C’s of a Positive Impact Program is a framework developed to help business leaders thoughtfully plan and execute successful positive impact programs.