In the fall of 2015, President Barack Obama issued an Executive Order titled, “Using Behavioral Insights to Better Serve the American People."
The premise behind the order is simple: federal agencies are encouraged to apply behavioral science. Behavioral science is a growing field with extensive experimentation and impact that is really starting to scale. It’s an exciting time to be in this space, as evidenced by the many client successes we’ve seen on our platform.
WeSpire behavioral scientists offer four clear tips for applying human behavior and decision-making insights to your corporate initiatives: