California Drought Impact: Utilizing Employee Engagement Technology to Change Behavior

For the first time in California history, at the start of April, the state imposedA�mandatory water restrictions in response to the statea��s four-year drought. Countless articles have highlighted the drought’s impact on communities, agriculture, and residents alike.A�While opinions differ, consensus does emerge around the ideaA�that every CalifornianA�can and should make some change in their behavior to reduce their own water use.

But behavior change is hard to do and it involves both raising awareness and providing triggers that both elicit interest and motivation to take action, which over time, will change behavior.A�Triggers can be utilized in many different waysa��the trick is knowing which trigger to use based on a user’s likes and dislikes.A�In order to inspire Californians to reduce their water usage, they need to benefit from technology that will help them become knowledgable about how they can make an impacta��and share their experiences with others and inspire change on a large scale.

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Labor Can Be Love: Behavior Change is Key to Employee Engagement

Although Gallup has quantified the problem of only about one in eight workers are psychologically committed to their jobs and likely to be making positive contributions to their organizations, employee engagement is a complex issue with many influencing factors. Specifically, the problem of the increasing rate of distraction and multitasking in the workplace is wreaking havoc with the ability to focus on strategic initiatives. Employees are being hijacked by notifications, task switching and the overwhelming temptation to multitask anytime, anyplace and on any device.

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Employee Engagement Triggers: An Instrument for Change

With statistics showing that upwards of about 30 percent of people who make New Yeara��s resolutions will abandon them by the end of January, it may seem the odds are against behavior change. But according to Charles Duhigg, in his New York Times Bestseller book, The Power of Habit, the science behind behavior change suggests just the opposite. DuhiggA�breaks it down to a cycle called ‘The Habit Loop’ and it consists of the following triggers:

The Trigger: the event that starts the action.
The Routine: the actionA�that you take to change the behavior.
The Reward: the benefit that is associated with the behavior.

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