Why Marketing Needs to Understand Sustainability

One of the most common questions we get at WeSpire is “why does every employee need to understand our sustainability goals? Shouldn’t it just be for the facilities team or used as a way to rally passionate Millennials on the green team?”  To answer, we often speak about the value of seeing the entire business through a sustainability lens, both to identify new opportunities for impact and to see potential risks that are impossible for any one leader or team to see.

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