Last year’s Gamification at Work survey found that more than half of its 900 respondents received training with gamification. The majority of respondants said gamification made them feel more productive and motivated, and those who received non-gamified training said they felt bored and unproductive.
Although a difficult topic to define clearly, one writer claims the main objective of gamification is to “make reality suck a whole lot less.” Another warns leaders to do their research because the concept is also surrounded by myth. One thing they all agree on is that games and gamification are not the same.
Beyond the games
On the WeSpire platform, we don’t treat employee engagement as a game. We use gamification to help people live healthier and more sustainably in real-life. In particular, we use five main game mechanics in our platform to motivate employees to take positive steps at work, at home, and in their communities.
How to move beyond the games
On WeSpire, we help people understand which actions have high impact and which ones have lower impact by translating environmental metrics into easy-to-understand points. Employees earn points through completing actions, forming habits, completing projects, and earning achievements. By seeing points add up, people are able to track their journey and feel good about the progress they are making.
People can earn achievements for completing projects, winning a competition, providing feedback, or engaging their colleagues. Achievements are a way to reward people for doing something well, whether that is something contributing to the health of the online community or demonstrating mastery in real-life.
From the beginning, users are broken up into teams (by office, department, interests—any combination works) and their overall impact is calculated along with the points they earn for completing actions. Teams offer the opportunity for creative collaboration, competition, and relationship building.
Each team has its own leaderboard to show members how they are contributing to overall company progress. Leaderboards allow for friendly competition that sparks motivation, inspiration, and the desire to win.
Competitive and collaborative projects give users something to strive towards, and educate users about what kind of impact is possible through broad engagement. Through the platform, users are able to set goals and reach for higher levels of impact. Levels represent the progression of accomplishments and the journey of a win. A competitive level system sparks motivation and the drive to succeed.
Using these 5 main game mechanics, we are able to help employees reach their sustainability goals by keeping them motivated and having fun.
Request a demo of WeSpire’s employee engagement platform to learn how your organization can use employee engagement gamification and game mechanics backed by applied behavioral science to drive measurable, positive impact.