A Benefit Purpose-Driven Leaders Should Reconsider

Saturday Spark #42

By Susan Hunt Stevens, Founder & CEO

On a recent Tuesday evening, I stepped into Boston’s gorgeous Symphony Hall with throngs of people, plenty of security, and much of the Massachusetts political establishment. The occasion was Boston Mayor Marty Walsh’s State of the City address, an annual opportunity to recite accomplishments, announce new policies and programs, and highlight problems to be solved.

The good news? Boston is thriving. However, with that success comes two major problems: a lack of affordable housing and the nation’s worst congestion. The Mayor announced an ambitious housing investment. However he has limited ability to influence transit, which is governed at the state level. Boston doesn’t even have a seat on the MBTA board, despite its citizens being the greatest users and contributors to the system. This fact led to the best line of the night when Mayor Walsh said, “Bostonians are not fans of taxation without representation. We need a voice.”’

What Mayor Walsh didn’t mention is the troubled transit system is only one factor contributing to an estimated 1.7M people a day who drive alone to work. Employers also subsidize parking and a federal tax credit exists for parking benefits of up to $270 per person per month. Critics point out that tax break is not only regressive, benefitting primarily affluent individuals, it encourages cars to enter the roads at the worst time–rush hour–in the worst places, central cities. 

Congestion also means carbon. The most recent estimate is that 29% of Boston’s carbon emissions come from transportation, but that’s just in the city itself. Most car commuters don’t live in Boston. Statewide, transportation accounts for 43% of total emissions, about half of that from passenger vehicles.

One of the fastest ways to change behavior would be to eliminate employer parking subsidies or programs that offer pre-tax benefits for parking. An analysis of what would happen under various scenarios by the Transportation Center estimates that if employers in major cities stopped subsidizing parking and only subsidized public transit, the percentage of car commuters in their workforce would plunge from 64% to 19%. A real-life test at MIT led to a 12% drop in parking at their facilities when they only partially subsidized parking and added bigger incentives for public transit.

In many companies, leaders have few tools to directly, quickly and dramatically reduce emissions. They don’t own their buildings or directly purchase energy. They don’t run a cafeteria or choose how waste is handled. However, how a company treats parking subsidies is completely in their control. At WeSpire, we offer a pre-tax transportation benefit but won’t subsidize parking. I explained recently to a potential hire that it just doesn’t align with our culture of sustainability.

I’m well aware that removing an existing benefit is hard. Those who are using it will be upset. As part of a transition, you could offer to subsidize parking costs at commuter rail stations, but not in the central city. If you don’t already support remote work and flex-time, offer it or expand it as well. If you were subsidizing parking, you can reinvest those funds into something that directly benefits employees in another way, like drinks and healthy snacks. Employers should not only support the use of public transit, but actively ensure the systems in your markets receive adequate investment and government support.

I do believe that now is an opportune time for difficult discussions with employees about carbon, climate and behavior. People are horrified by what’s happening in Australia and California and wondering what they can do. Most will grudgingly respect that you are looking at all your policies and procedures, and doing whatever you can do to make a difference.

Quote of the Week:  “All taxes discourage something. Why not discourage bad things like pollution rather than good things like working or investment?” – Lawrence Summers


What is Saturday Spark:
As the leader of a purpose-driven company, I’m challenged daily to ensure our company is “walking the walk” and that I’m personally leading with purpose and impact at the forefront. The result is that I read, think, and learn a lot about the intersection of purpose, impact and leadership and have a few successes and a lot more “lessons learned.” I realized that my own insights may be helpful to other purpose-driven professionals if I took the time to reflect each week. If you find this inspiring, practical or helpful, I’d be honored if you shared it with your colleagues, your families and your friends.


Read Previous Week’s Spark: How to Get Habits to Stick

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