If you’re one of the millions of Angry Birds fans eager for the new Sony Pictures movie release in May, here’s a great way to get fired up.
United Nations Secretary-General Ban Ki-moon has appointed Red, the leader of the Angry Birds mobile game characters, to be the official honorary Ambassador of Green for International Day of Happiness and into Earth Month. The #AngryBirdsHappyPlanet campaign inspires climate action toward a sustainable and happier future for all.
But I know what you’re thinking: Angry Birds is the face of Happiness and Climate Action?
Context: Angry Birds games are amongst the most downloaded games in history. An estimated 2 billion games have been downloaded, and the partnership between the UN Foundation, UN Development Program, and Sony Pictures Entertainment sounds brilliant to us: a global campaign to engage a younger, global population on positive climate action.
We are proud to give Red a reason to go Green. There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all. – Secretary Ban Ki-Moon
WeSpire is excited to partner with Sony, and our new best-friend Red, to support this initiative. We’ve created an interactive campaign on our cloud-based platform that allows users to take positive actions in a fun and engaging Angry Bird way. Some of our favorite Angry Birds for a Happy Planet actions:
- Reuse materials after knocking down structures
- Buy organic eggs
- Launch a coworker from a slingshot (or plan another fun activity).
Red’s adventure continues around the globe to raise awareness and promote taking action throughout Earth Month, to eventual roosting in Paris on April 22, aka Earth Day.
Be sure to follow Red’s adventure & share how your organization is gearing up for Earth Day.