Organizations are increasingly recognizing the importance of employee engagement for successful sustainability and CSR initiatives. WeSpire’s 2014 State of Employee Engagement is third in a series tracking trends in sustainability engagement practices since 2009 and identifies the most effective program elements. This report captures five years of emerging themese and trending data showing the progression towards three emerging themes.
- First, employers are adopting offiical employee sustainability engagement policies.
- Second, Human Resources (HR) is increasingly taking on sustainability and corporate social responsibility (CSR) initiatives to attract and retain top talent.
- Third, sustainability is social, and frequent communication leads to more effective programs.
It also amplifies what other studies have already found: more effective employee engagement leads to better business results. Understanding the data presented in this research will inform a roadmap for leaders and employers, better equipping them to drive meaningful, impactful, and successful business outcomes.
2014 State of Employee Engagement
This research is the third iteration in a series conducted to assess how organizations engage employees in sustainability efforts. Brighter Planet, a leader in sustainability technology and research that disbanded in 2013, conducted the two previous surveys in 2009 and 2011. WeSpire is grateful to carry on the research of the former Brighter Planet team.
The data over the last five years show a clear emerging themes around employee engagement in sustainability and CSR. Overall, both have become more widespread and supported, with almost twice as many organizations hosting a specific strategy compared to those in 2011.
Despite these advances, employees want to see more. Fully half of those surveyed would like to see additional changes within their workplace, and the largest percentage is Millennials. That may be one of the reasons for the increased involvement by HR in engagement and sustainability activities.