Why ‘aha’ moments don’t drive sustainability innovation

By Mike Hower

July 6, 2016 

“Innovation is starting to not only be embedded as part of an employee engagement strategy around sustainability but also is one of the biggest business benefits that comes from engaging employees around sustainability programs,” said Susan Hunt Stevens, founder and CEO of WeSpire, during a recent GreenBiz webinar on innovation in employee sustainability initiatives.

Innovation typically isn’t the product of some random “aha” moment, she said. Instead, it comes from a process that, if managed carefully, can engage employees, bring new opportunities, improve operations and create customer value. And employee-led innovation can catalyze positive change.