63 percent of Americans are hopeful business will take the lead to drive social and environmental change moving forward, according to a new survey from Cone Communications. This change in consumer expectations means that Corporate Responsibility has a bigger role in business operations than ever before.
However, as more businesses closely align Corporate Responsibility with core business operations, there is an increasing pressure to measure and quantify results. We understand the challenges of this shift, but it’s not an impossible task!
Download this paper which includes a 6-step process for developing key performance indicators to help you measure and track the success of your corporate responsibility programs.